“The most mentally and physically tough people I know constantly practice the fine art of building resilience – deliberately pounding away at the boundaries of their comfort zone in pursuit of their passions and causes greater than themselves. Simply put, they choose adversity over mediocrity and keep pushing forward.”

– Brent Gleeson

Brent Gleeson is back with his second book in raw, no excuses and no bullshit form. Embrace the Suck – The Navy SEAL Way to an Extraordinary Life is a follow-up and complement to his best-seller TakingPoint, which focused on effectively leading organizations through change. Embrace the Suck drives into developing every organization’s most valuable asset – people…starting with yourself! Brent’s approach is again based on data and research, supported by gripping real-world experiences, and presents a specific framework to “get off your ass and execute.” We’re privileged to share this pre-read and preview of Embrace the Suck.

Get it now, pre-selling for release in December.

“Do something that sucks every day”

– Brent Gleeson

Brent’s humor, personality, resilience, and humility – despite massive success – come through in this unvarnished look at the stress, failures, and incredible costs behind the success. He embodies the SEAL ethos of common citizens, forged by adversity, embracing opportunities to grow and operating with uncommon desire.

This one is gold on its own and bolstered by a foreword by David Goggins that is not to be missed!

“We’re all going to die, so get off your ass and execute.”

– Brent Gleeson


  • Why personal growth is so important in business
  • Designing a life free of regret
  • How common people achieve the uncommon
  • Change the narrative
  • Focus on what’s in your control
  • Embracing the suck of COVID
  • Differentiators to developing talent
  • Training resilience as a family
  • Veteran Wellness


Brent Gleeson is a highly sought-after keynote speaker and business consultant, a serial entrepreneur and a decorated Navy SEAL combat veteran. He has degrees in finance and economics from Southern Methodist University, studied English and history at Oxford University in England, and has a graduate business degree from the University of San Diego.

As a member of SEAL Team 5, Gleeson served several tours in Iraq, Africa and other theaters of war. After returning to civilian life, he has built award-winning, multi-million dollar organizations that have been repeatedly listed on the Inc. 500 list of fastest growing private companies. He has won awards for leadership and was named a “Top 10 CEO” by Entrepreneur Magazine in their October 2013 issue. He has starred in several reality TV shows notably including Mark Burnett’s NBC hit Stars Earn Stripes and Discovery Channel’s One Man Army.

For the past five years he’s written about leadership, organizational culture and business transformation in his two weekly business columns on Forbes and Inc. He sits on the executive board of the SEAL Family Foundation.


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